Creative Direction & Strategy

Beyond The Valley | Artist Interview Series

At BTV 2024, I led the creative direction and execution of an artist interview series hosted by Ash McGregor. From concept to final edit, I ensured a cohesive visual and narrative style that aligned with Beyond The Valley’s brand. I secured talent, crafted the interview framework, and directed production to capture authentic conversations. Post-production was optimised for TikTok and social platforms, boosting engagement and extending the festival’s digital reach.

Beyond The Valley | TikTok Content 

As the social media manager for BTV 2024, I led the TikTok strategy, overseeing content creation from ideation to post-production. I managed on-site content teams to capture high-energy moments, while also curating and editing videos that aligned with the festival’s brand. By leveraging trends and real-time content, we saw 14M views, 700K engagements, and contributed to record ticket sales.

Beyond The Valley | HD Content Capture

Bringing HD content capture to BTV 2024 for the first time, I led the on-site team to deliver high-quality footage with quick turnaround times. I developed the strategy to capture real-time moments that capitalised on FOMO, engaging both festival attendees and online audiences. Managing everything from production logistics to creative direction, I ensured the content stayed on-brand and effectively contributed to the festival’s success across platforms.